Design Goal
Design Goal
Role:
Art Direction
Packaging Design
Social & Campaign Design
Tools:
Illustrator
Photoshop
InDesign
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Project Overview
Led brand and social design initiatives for Shiner Bock during my time at Bakery Agency. Executed packaging refresh extensions and engineered campaign-driven social visuals, translating Shiner’s heritage craft identity into modern, high-engagement digital expressions.
