Design Goal
Design Goal
Role:
Illustration
Packaging Design
Merchandise & Print Production
Tools:
Illustrator
InDesign
Photoshop
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Project Overview
Designed and illustrated the limited-edition holiday retail tote bag for The Shop at NBC Studios at 30 Rockefeller Plaza. Developed modular, iconographic visual systems anchored in NBC’s legacy brand palette, translating iconic 30 Rock architectural motifs and seasonal elements into a cohesive, high-demand retail product.
Partnered closely with creative leadership and print vendors from initial concept through prepress and manufacturing—directing spot-color selection, material specifications, and print finishes to ensure premium retail durability and brand fidelity.
Below are early typographic explorations and mechanicals:
