Helped shape the visual identity for LinkedIn’s GTO Symposium, building the foundational design system that brought the event to life.

Working alongside a Principal Designer,
I helped create the logo, color palette, typography, and overall look and feel, extending the design into on-site spaces and wayfinding.

We made sure the system worked seamlessly across everything from presentation slides to physical signage, keeping the brand feeling warm, clear, and cohesive at every touchpoint.

The final identity launched on-site at the California symposium, helping anchor a great in-person leadership experience.