Design Goal
Role:
Visual Design
Environmental & Wayfinding
Event Identity System
Presentation Design
Tools:
Figma
Illustrator
Photoshop
PowerPoint
Design Goal
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Project Overview
Co-developed the comprehensive visual identity and spatial experience for LinkedIn’s executive GTO Symposium in California.
Partnering with a Principal Designer, established the foundational design
system—engineering the event mark, modular color palette, dynamic typography, and environmental wayfinding touchpoints.
The identity system scaled seamlessly across high-stakes presentation decks, physical stage backdrops, print collateral, and venue signage creating a cohesive, premium leade
