I led the redesign and systemization of LinkedIn’s DesignOrg Show & Tell, transforming it from a recurring forum into a scalable visual platform for cross-functional storytelling.

To expand beyond LinkedIn’s core brand system, I developed three strategic visual territories to test how structure, expression, and process could shape internal storytelling. These explorations helped define a refreshed identity system and reframe how design storytelling could live inside LinkedIn’s internal culture.

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Three distinct visual territories were explored:

‍Mural
A bold, Bauhaus-inspired direction using modular geometry and expressive composition to reflect the energy and diversity of the creative community.

‍Morphic
A future-forward direction using gradients, fluid forms, and soft dimensional cues to communicate experimentation, innovation, and momentum.

‍Blueprints
A process-driven direction inspired by technical drawing systems and grid structures, emphasizing clarity, structure, and design thinking.
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The final identity combined elements from both Morphic and Mural with Bauhaus structural principles and contemporary gradient-driven expression, balancing clarity and modularity with energy and forward momentum.

The system was shipped and adopted across Design and Product, providing reusable presentation templates, iconography, and self-serve assets that empowered teams to present work with clarity and consistency.