Led the redesign and systemization of LinkedIn’s DesignOrg Show & Tell, turning a regular meetup into a vibrant, scalable platform for the team to share their stories.

Looking to expand beyond the core brand,
I explored three different visual directions
to see how structure, expression, and process could shape internal storytelling.

These explorations helped shape a refreshed identity and brought a new energy to how the design team shares its work.

^{Concept Explorations
‍}I experimented with three distinct directions:

‍Mural: A bold, Bauhaus-inspired look using modular shapes and vibrant compositions to capture the energy and diversity of the creative community.

‍Morphic: A forward-looking style built with gradients, fluid forms, and subtle dimension to signal experimentation and momentum.

‍Blueprints: A clean, process-focused direction inspired by technical grids and architectural drawings, putting structure and design thinking front and center.
‍

The final identity blended the best elements of Morphic and Mural, pairing Bauhaus-inspired structure with modern, gradient-driven touches to strike a balance between clean modularity and vibrant momentum.

Once it shipped, the system was embraced across Design and Product teams.

By providing easy-to-use presentation templates, custom icons, and self-serve assets, we made it simple for everyone to share their work clearly and consistently.