Design Goal
Tools Used:
Illustrator
Photoshop
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Design Objective and Process
Designed and illustrated a limited-edition holiday tote for The Shop at NBC Studios.
The concept centered on creating a modular illustration system that incorporated NBC’s universal holiday iconography while celebrating a range of seasonal traditions.
The design balanced inclusivity with playfulness, using bold color blocking, festive motifs, and whimsical details to create a joyful, giftable experience.
From concept through production, the final artwork was adapted for large-scale print and shipped as a physical retail product, ensuring visual cohesion, durability, and consistency across all bag formats.
