Led the brand identity design for LinkedIn’s GTO Symposium, creating the foundational visual system that evolved into the event’s official brand.

Partnering with a Principal Designer, I designed the logo, color palette, typography, and core visual language, as well as on-site wayfinding and environmental graphics. The system was built to scale across physical spaces, presentations, signage, and attendee materials while maintaining clarity, warmth, and cohesion.

The final brand was fully produced and shipped, and debuted on-site at the GTO Symposium in California, supporting a large-scale, in-person leadership event.