During the initial explorations, we embarked on three distinct rounds of creative concepts that sought to redefine the Show & Tell Sessions' branding, pushing beyond the boundaries of LinkedIn's brand guidelines. The Show & Tell Sessions are designed to foster communication and collaboration within the entire design and product org, providing a platform for employees to discuss and share design updates that impact various areas of LinkedIn.

In pursuit of a fresh and innovative brand identity, I curated three unique styles, each with its own character and appeal: "Mural," "Morphic," and "Blueprints." These styles draw inspiration from the iconic mid-century Bauhaus graphics, neumorphism visual elements and trendy style with illustrations and grids.

The "Mural" style embraces vibrant and expressive century visual elements, akin to simple geometric shapes."Morphic" takes inspiration from fluid futuristic elements and gradient shapes. Finally, "Blueprints" embodies the essence of the planning stages of projects being shown at S&T.

We arrived at a winning combination of two design styles: "Mural" and "Morphic." The "Mural" style utilizes a clean layout design that uses simplicity, allowing content to shine without overwhelming visuals. Its carefully chosen color palette complements the content and narrative gracefully.

On the other hand, "Morphic" introduces dynamic gradient elements that infuse vibrancy and a sense of freshness into our icon components, greatly resonating with the product team.

By artfully and strategically blending the timeless aesthetics of the mid-century Bauhaus movement with the contemporary and trendy allure of gradients, we successfully refreshed our existing iconography and illustration set, giving Show & Tell an empowering and cutting-edge look.