Illustrated The Shop at NBC Studios 2022 limited holiday tote bag.

At the start of the design process, I focused on creating modular designs that incorporated NBC's universal holiday iconography. I made sure to include elements that represented a variety of holiday celebrations to keep things inclusive, while also adding playful typography for a fun, festive vibe. The goal was to create a design that felt joyful and visually engaging, but still cohesive across all platforms.