Design Goal
Design Goal
Role:
Art Direction
Motion Design
Environmental & Spatial Design
Broadcast / Brand Storytelling
Tools:
After Effects
Illustrator
Photoshop
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Project Overview
Developed motion design concepts for the dynamic digital displays inside the 30 Rock Café at NBCUniversal.
The project investigated how large-scale ambient motion, rich textures, and editorial visual pacing could transform the physical dining space into an engaging brand touchpoint.
Channeling the legacy and architectural rhythm of 30 Rockefeller Plaza, the motion systems fused NBC broadcast heritage with playful, contemporary graphic treatments to elevate the in-space guest experience.
