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Design Goal
Design Goal
Role:
Art Direction
Visual Systems
Product Illustration System
Design Token Integration
/ Systems Architecture
Tools:
Figma
Illustrator
Photoshop
Developed a unique logo that captures the essence of this special, ensuring it resonates powerfully across both on-air and NBC platforms
Project Overview
As part of LinkedIn’s Creative Visual Systems team, led the end-to-end product illustration strategy across tier-one in-product surfaces from foundational concept through design system integration.
Serving as the dedicated illustrator on the initiative, established the visual language, scaled the modular component library, and defined governance guidelines to balance expressive storytelling with strict UI clarity.
Partnered cross-functionally with Product Design, Design Systems, and Engineering to build scalable illustration frameworks across mission-critical member journeys—including job discovery, privacy settings, onboarding flows, and system notifications—ensuring platform-wide visual consistency for millions of global members.