Lead role in the development in collaboration with the Design Systems team of these custom illustrations in ideation, production, and final deliverables. My creative process centered exclusively around Figma and Adobe Illustrator, guaranteeing precision in pixel grid alignment and meticulous color harmonization with our product's branding.

These elements embraced scenes that resonates with our target audience of warmth and belonging. These were also thoughtfully tailored to align with our brand guidelines with an approach that aimed to infuse our product with an amplified degree of brand expression and identity.